Marketing Manager

Gherson Solicitors LLP is an equal opportunity employer and does not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

**Full Time in Office, 5 days per week, no hybrid arrangements **

Gherson is a market leader and a pre-eminent firm of solicitors in the UK and Brussels, providing specialist advice and representation in UK immigration, international protection, corporate and individual financial crime and dispute resolution, including civil litigation and international arbitration.

We are a diverse and agile firm, who pride ourselves on our quality of work, client service and passion for our practice. We are now looking to grow the firm’s stellar reputation and require a confident marketing professional who is keen to work alongside our Partners and staff on a day-to-day basis.

Position Summary

This is an exciting role within Gherson that the right candidate will be able to make their own. Reporting to the Senior Management, the role requires someone confident to build and maintain a strategic marketing plan with Partners, Fee Earners and support staff.

The role will involve working with our established market-leading departments in their relevant field of law. We want to retain and expand our excellent reputation built over many years and develop the growing market recognition of our newer departments.

We are looking for a candidate who understands marketing strategy and will work with our team to take the firm forward over the next decade. You will be the marketing adviser to the Partnership and will drive through a creative and effective plan of events and other marketing activities to support the wider team.

This is an ideal role for an individual who seeks an exciting, long-term career challenge and has a genuine interest in working with a boutique firm on its next phase. You should be naturally outgoing, self-motivated, possess strong communication and analytical skills, and enjoy a wide variety of work experiences and challenges.

Responsibilities

• Work closely with the Senior Management, Fee Earners and support teams to develop and manage the marketing strategy and planning across all of Gherson’s markets.
• Develop and deliver campaigns/ marketing programmes through ‘sound’ marketing thinking and marketing communication tools; specifically, to include thought leadership through social media, events, sponsorships, awards & recognition, digital marketing, PR.
• Own and drive forward the marketing plan and review external marketing opportunities for strategic suitability; including sponsorships, speaking engagements, editorial, advertising and directory listings.
• Encourage greater collaboration between the partners through cross-practice marketing
• Put in place and champion key marketing and business development systems, (CRM, email marketing), working with the wider team on processes to develop the firm’s business intelligence and to promote more efficient account / client relationship management.
• Work with existing in-house and freelance resources (copywriters, translators, designers, PR consultants) to drive effective client communications.
• Manage the marketing budget, taking responsibility for monitoring, reporting and ROI and working with Accounts/Finance to understand the profitability of marketing campaigns.
• Leading on SEO strategy identifying opportunities within both on page and technical SEO to boost search visibility and subsequent inquires using SEMRush, Google Search Console and Google Analytics
• Working with Fee earners to optimise their thought leadership articles for search and AI visibility
• Working alongside the SEO provider to optimise social media (LinkedIn, Instagram and YouTube) copy for maximum discoverability
• Managing the relationship with our SEO agency to ensure the maintenance of BAU website performance including but not limited to our core web vitals and site health. Additionally overseeing any supplementary content generation and ad hoc UX changes requested to improve site layout and navigation.

 

Skills and Experience requirements

Essential

• Educated to degree level (or equivalent and not necessarily in marketing) and have the intellectual capacity and curiosity required to understand how specialist law firms can help to solve complex issues within a commercial and legal context.
• Three to five years of experience in B2B or professional services
• Work effectively and confidently within a complex multi-stakeholder In particular, skilled in managing multiple projects and competing demands.
• Accomplished in strategic planning and
• Have a good understanding of multi-channel marketing and have experience in delivering compelling thought leadership, tailored to the channel and the audience.
• Experienced in managing social media channels, in line with specific thought leadership
• Excellent communicator, both written and
• Balance the ability to work independently, developing ideas and projects without supervision, with being an effective team player.
• Experience of managing a marketing
• Understanding of the effective use of marketing software, including a CRM, digital marketing and event management systems and processes, including using AI tools to boost productivity
• Proven track record within the professional services sector, ideally consulting or law.

 

Please click on the link here to apply for this position.